Crescendo's Web Application Performance Blog

Virtual trade shows, online meetings, con calls, skype - whatever the format, nothing beats face time to make an impression and close a deal. I often forget how important it is at a trade show for people to "see" your corporate brand, team and technology at its best.

My Interop post-mortem report was that it was well worth the investment. The show was buzzing with activity - our booth held non-stop meetings for the first two days of the show (I do, however, question whether there should be a 3rd day of a trade show?). Our panel discussions and booth meetings with potential customers, press and analysts were so colorful in person.

I recently did a lunch & learn event in Boston last week and so enjoyed meeting the people we have been interacting with via phone and email. Again, until you sit down next to someone, it's often hard to gain his or her trust.

Electronic marketing certainly helps the budget, but perhaps we are getting too impersonal for successful business practice?