Crescendo's Web Application Performance Blog

For anyone living in the United States, July 4th – our Independence Day – is hard to miss.  Every year millions of Americans and businesses plan for this national event with retail sales, neighborhood and family gatherings, lots of barbequing and, of course, fireworks.

This year I had the opportunity to view an amazing fireworks display put on by our local themed amusement park.  As a viewer, I was wowed by the visual show - the colors, random heights and cadence of the display. But, as a marketing person for an ADC vendor who manages events as part of my job, I also have an appreciation for all the “behind the scenes” details that went into making this event a great customer experience – traffic flow, security, time management, etc. All of these things are necessary in order to pull off a killer event and guess what? They did.

Very soon, in just a few months, another major event will happen – the holiday season - the largest shopping season of the year. Customer expectations will be high and patience is usually low.  Now is the time that businesses should be thinking about planning for this end of year shopping blitz where the “behind the scenes” details will matter a lot.

Retail site users, like me, want our online shopping experience to be easy and fast. This means pages need to load quickly, my shopping cart must work properly and checkout should be secure and not hang! The good news is that there are solutions – Application Delivery Controllers - that can help retail sites achieve the predictability and fast page load time shoppers expect.  

With more shoppers every year opting to make some or all purchases online (like I do!), ensuring a good online customer experience will be critical to retaining customers and revenue in 2010. Learn more about ADCs by reading this white paper The Critical Role of an Application Delivery Controller.